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Arbitrum
The Marketing Department
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01 / 02Leaderboard
600K+
Organic views in 48 hours
Humorous, social-first videos built to speak directly to Arbitrum's community on X, using comedy to launch product features while deepening engagement within a highly opinionated and passionate space.
Introduce new product features in a way that feels native to crypto culture, balancing clarity with humor to engage an audience that is quick to dismiss traditional marketing.
600K+ organic views on X in under 48 hours.
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